The fact is, whether you’re an experienced negotiator or uncomfortable with the process, practice and training will only make you better. With an unlimited number of variables in every negotiation, you never know when that one simple – yet crucial – move will make the difference between coming up empty-handed or walking away a winner.

So when your profit margin hangs in the balance, or when your career, your reputation, and the success of your organization are on the line, you can’t afford to leave it to your intuition. You must rely on your expertise – the kind we’ll help you develop at the Latz Negotiation Institute.

Expert experience
LNI is an organization dedicated to the research, training and implementation of effective negotiation strategies and techniques. Since 1998 LNI has trained thousands of business professionals and lawyers from over 40 states in how to more effectively negotiate. Clients have included the largest law firms, Fortune 500 companies and others in a wide variety of industries.

LNI clients negotiate more effectively and successfully by learning and implementing Latz's Five Golden Rules of Negotiation.

“Marty has a comprehensive knowledge of negotiating techniques and a very dynamic teaching style. Our lawyers’ response to his seminars has been overwhelmingly positive. Over four hundred have attended in the last two years, and they consistently rate his seminars among the best we’ve ever presented. It’s been a hugely successful partnership.” Tom Dixon Director of Seminars State Bar of Wisconsin

Our goal is to give you the tools you need to get what you want. The more strategies and tactics at your disposal, the more likely you will succeed. But you also need to know when, where and how to use them. That’s where we come in. We combine the latest negotiation research with years of experience, knowledge and expertise to help you achieve your goals.

Learn from an expert
Marty Latz negotiated nationally and internationally for The White House, is a Harvard Law School honors graduate, and is a negotiation columnist for The Business Journal. He has trained thousands of business professionals and lawyers nationwide. Draw upon his expertise to help you accomplish your objectives.

Learn negotiation strategies tailored for your organization
Everyone faces unique negotiation challenges. We understand that. And that’s why we customize our training programs to address your distinctive needs, interests, and ways of doing business.

Learn by doing
There is a vast difference between reading about negotiations and executing strategies in high-risk situations requiring split-second decisions. Every LNI training session and seminar involves highly interactive hands-on activities and negotiations.

In this way, we provide you with a risk-free environment in which to practice what we preach. Changing your behavior from instinctive to strategic is the key. Learning by doing is the way to get there.

Marty Latz, the founder of Latz Negotiation Institute, is a nationally acclaimed expert on negotiation strategy and tactics. Thousands of business professionals and lawyers nationwide have given his training programs and seminars the highest praise. His credentials include:

• Negotiated for The White House nationally and internationally on The White House Advance Teams, 1993–1995
  
  
• Author, Gain the Edge! Negotiating to Get What You Want
  St. Martin's Press, 2004
  
  
• Appeared as a negotiation expert on CBS' The Early Show and such national business shows as Your Money and First Business
  
  
• Adjunct Professor of Law for Negotiation, Arizona State University College of Law
  
  
• Negotiation consultant and trainer for major corporations and law firms nationwide
  
  
• Negotiation columnist, The Business Journal of Phoenix
  
  
• Studied under Roger Fisher, co-author of Getting to Yes: Negotiating Agreement Without Giving In
  
  
• Harvard Law School graduate, cum laude